Why even give the option?

I was working on an email marketing campaign for a client. After sending the final draft for approval, the client had some interesting instructions.

Customer: Delete the footer and you’re good to go.

Me: Which part is the concern? This type of footer is pretty standard.

Customer: You can keep the address and phone if you want, that’s fine.

Me: Well the important part is the unsubscribe information. I can keep it small enough, but it legally has to stay that way.

Customer: Why would you put that in there? We don’t want people to unsubscribe! You obviously have no idea how it works.


A blast from the past of the Clients From Hell archives!

The position Why even give the option? first appeared on Clients From Hell.

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