Pine Wipe – Customers from Hell

So I’m doing some design work for a tissue paper company specializing in recycled paper. All their advertisements promote their respect for the environment. A print ad has an image of a forest on it with an eco-oriented recycling message:

Customer: This image is too harsh.

Me: I’m not sure I understand. Could you elaborate?

Customer: This forest is too hard!


Customer: There are too many pines in there.

Me: Ok … but what does it do …

Customer: We recycle paper to make our toilet paper, can you imagine wiping yourself off with a pine tree?

I see pins symbolizing ‘eco-friendly’ on all kinds of brands including TP, and to answer the question – no, I never imagined wiping myself off with a pin because NOBODY DOES IT.

Archives of Clients From Hell!

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