So I’m doing some design work for a tissue paper company specializing in recycled paper. All their advertisements promote their respect for the environment. A print ad has an image of a forest on it with an eco-oriented recycling message:
Customer: This image is too harsh.
Me: I’m not sure I understand. Could you elaborate?
Customer: This forest is too hard!
Customer: There are too many pines in there.
Me: Ok … but what does it do …
Customer: We recycle paper to make our toilet paper, can you imagine wiping yourself off with a pine tree?
I see pins symbolizing ‘eco-friendly’ on all kinds of brands including TP, and to answer the question – no, I never imagined wiping myself off with a pin because NOBODY DOES IT.
Archives of Clients From Hell!