One in three is not bad

I gave three concepts to a client. They didn’t give me any direction and just asked me to “use my imagination,” which… you know. I had done my best to put together a solid range of concepts based on NO information. I showed my first:

Customer: The hate.


Customer: It is terrible.

I was starting to sweat. The third:

Customer: It’s good! Why did you waste my time on this other garbage?

I’m glad they liked it, but also… f *** you man. I did my best without any information.

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