Decision Paralysis – Customers from Hell

I was working on a shirt design for a client.

Customer: We want a lot of options to choose from, here are the ideas we’re running with. We have a few options for the color of the shirt etc., so let’s look at as many as possible.

Me: Okay that’s good.

I made 12 designs and she looked happy. She emailed me the team about choosing a design. There were only 2 options on it.

Me: What happened to all the other models? You told me you wanted a whole bunch of choices.

Customer: If you give someone too much choice they get Decision Paralysis, you need to know that. We don’t want that to happen here.

Thank you for knowingly wasting my time.

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