I was working on a shirt design for a client.
Customer: We want a lot of options to choose from, here are the ideas we’re running with. We have a few options for the color of the shirt etc., so let’s look at as many as possible.
Me: Okay that’s good.
I made 12 designs and she looked happy. She emailed me the team about choosing a design. There were only 2 options on it.
Me: What happened to all the other models? You told me you wanted a whole bunch of choices.
Customer: If you give someone too much choice they get Decision Paralysis, you need to know that. We don’t want that to happen here.
Thank you for knowingly wasting my time.