September 23, 2021


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Decision Paralysis – Customers from Hell


I used to be engaged on a shirt design for a consumer.

Buyer: We would like a number of choices to decide on from, listed below are the concepts we’re working with. We’ve got a couple of choices for the colour of the shirt and many others., so let’s take a look at as many as attainable.

Me: Okay that is good.

I made 12 designs and he or she appeared completely happy. She emailed me the workforce about selecting a design. There have been solely 2 choices on it.

Me: What occurred to all the opposite fashions? You advised me you wished an entire bunch of selections.

Buyer: For those who give somebody an excessive amount of selection they get Decision Paralysis, that you must know that. We do not need that to occur right here.

Thanks for knowingly losing my time.

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