ENDLESS FORTUNE a memoir by Ifeomagwu “Ify” Adenuga, to be released on October 15, 2020
How do you go from being a penniless student in a foreign country to being the mother of four of the most successful creatives working in Britain today?
Part historical, part political but above all extremely inspiring, Infinite fortune tells the story of the life of Ify Adenuga: a fighter, a thinker, a feminist and a parent. During the terrible civil war of the mid-1960s, Ify’s family were uprooted from Lagos, the country’s capital, to their parents’ home state in eastern Nigeria. In 1980, she traded the still recovering war-torn nation for the odd streets of London. There, Ify had to start a new life as an immigrant and student worker in an environment far removed from his own, in a city full of hostility. A year later, she met her husband Joseph Senior Adenuga, a Yoruba man, at a bingo hall in east London where they both worked. After the birth of their children, the couple went back to school before starting their own business. In the popular district of Tottenham, they raised their four children and encouraged them to explore their artistic instincts, narrowly avoiding a violent situation that threatened to tear the family apart …
As the first book of its kind from the mother of successful British designers to examine the experience of the African diaspora and the complications of immigration from a personal perspective, Endless Fortune is a welcome addition to the conversation in UK migration policy and immigration course. . With Ify Adenuga at the very heart of history, he explores the chasm between Lagos and London and how to not only survive but thrive in a new culture and country. Ify is an imaginative and captivating narrator who transports the reader through the ups and downs of the life of an immigrant, a parent, and ultimately a survivor.
On the inspiration of this memoir, Ify declares “My life journey to date has been a struggle to assert my own definitions of freedom and happiness while living life through my cultural and traditional focus as a black African Christian migrant to the UK… With this book , I have two goals: First, is to use an opportunity that I missed with my parents by informing my later children and grandchildren about my life growing up and how it is different from theirs, and second is to recognize and appreciate all diasporas, no matter where they live. It is important to me that migrants understand that survival and success are achievable. ”
The tremendously impressive Ifeomagwu “Ify” Adenuga Is married to Joseph Senior Adenuga and mother of Joseph Junior (Skepta), Jamie (JME), Julie and Jason adenuga. After moving to London from Lagos in 1980, she obtained a BA (Hons) in education and film studies. Ify has not only raised his own family, but continues to work with organizations across the UK and Nigeria to guide and support young people and help them lead independent lives in safe communities. In 2016, she received recognition as an ICON at the prestigious Creativity and Arts Awards from C.Hub magazine, which recognize excellence in creativity, leadership and entrepreneurship.